{"id":1162055,"date":"2020-09-14T00:00:00","date_gmt":"2020-09-13T17:00:00","guid":{"rendered":"https:\/\/pattayaprestigeproperties.com\/uncategorized-th\/pattayas-rebranding-repositioning\/"},"modified":"2025-11-12T11:10:33","modified_gmt":"2025-11-12T04:10:33","slug":"pattayas-rebranding-repositioning","status":"publish","type":"post","link":"https:\/\/pattayaprestigeproperties.com\/th\/pattayas-rebranding-repositioning\/","title":{"rendered":"Pattaya\u2019s Rebranding &amp; Repositioning"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Anyone who has been in Pattaya for any length of time will know that it\u2019s remarkably resilient and resourceful. When it comes to making changes and having to react to market pressures, Pattaya is a master of reinvention.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Many residents will remember back in 2008 that Pattaya was a favourite destination for Russians. Some stayed for two weeks on a package deal holiday but others, more affluent, who were keen to invest in businesses and purchase property here. At that time, many property agents would have in their employ a Russian speaker or at least know where to get good translation services to cope with the demand. Pratumnak was a particular Russian hang out with much of the signage in the nearby sois changed from English\/Thai to Russian\/Thai and even a \u201cRussian market\u201d created at Soi 6.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Unfortunately, the Russian Ruble crash in 2014 and plummeting oil prices affected Pattaya in a big way. Practically overnight the Russians stopped coming to Pattaya which then waited for its next significant international influx and found it with the Chinese. Once again, serious investors were arriving at the same time as the tour bus tourists. Wealthy mainland and offshore Chinese were keen to invest. They would often purchase whole floors of condominiums rather than individual units, resulting in many property developers seriously making hay while the sun shone. Several agents and developers visited China to take part in trade fairs, promote Pattaya, and set up joint ventures.<\/span><\/p>\n    <div class=\"listing-view list-view\"\n        style=\"justify-content: center;margin:auto;box-shadow: 0 0 10px 0 rgba(0,0,0,.15);border-radius:20px;\">\n        <div class=\"item-listing-wrap hz-item-gallery-js card\" >\r\n\t<div class=\"item-wrap item-wrap-v1 item-wrap-no-frame h-100\">\r\n\t\t<div class=\"d-flex align-items-center h-100\">\r\n\t\t\t<div class=\"item-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"labels-wrap labels-right\" style=\"top:6px;right:10px;\" >\n\n\t<a href=\"https:\/\/pattayaprestigeproperties.com\/th\/status\/for-sale-or-rent\/\" class=\"test label-status label status-color-8328\">\n\t\t\t\t\t\u0e02\u0e32\u0e22\u0e2b\u0e23\u0e37\u0e2d\u0e43\u0e2b\u0e49\u0e40\u0e0a\u0e48\u0e32\n\t\t\t\t  <\/a>       \n\n<\/div>\n\t\t\t\t<ul class=\"item-price-wrap hide-on-list\">\r\n\t<li class=\"item-price item-price-text\"> \u0e3f24,950,000<\/li><li class=\"item-sub-price\">\u0e3f90,000\/Monthly<\/li>\r\n<\/ul>\t\t\t\t<ul class=\"item-tools\">\n\n        <li class=\"item-tool item-preview\">\n        <span class=\"hz-show-lightbox-js\" data-listid=\"2530822\" data-toggle=\"tooltip\" data-placement=\"top\" title=\"Preview\">\n                <i class=\"houzez-icon icon-expand-3\"><\/i>   \n        <\/span><!-- item-tool-favorite -->\n    <\/li><!-- item-tool -->\n        \n    \n        <li class=\"item-tool item-compare\">\n        <span class=\"houzez_compare compare-2530822 item-tool-compare show-compare-panel\" data-toggle=\"tooltip\" data-placement=\"top\" title=\"Add to Compare\" data-listing_id=\"2530822\" data-listing_image=\"https:\/\/pattayaprestigeproperties.com\/wp-content\/uploads\/2025\/08\/1-52-592x444.jpg\">\n            <i class=\"houzez-icon icon-add-circle\"><\/i>\n        <\/span><!-- item-tool-compare -->\n    <\/li><!-- item-tool -->\n    <\/ul><!-- item-tools -->\n\t\t\t\t<div class=\"listing-image-wrap\">\r\n\t<div class=\"listing-thumb\">\r\n\t\t<a href=\"https:\/\/pattayaprestigeproperties.com\/th\/properties\/private-house-5-bed-6-bath-in-huay-yai-phoenix-pp11662\/\" class=\"listing-featured-thumb hover-effect\" target=\"_blank\">\r\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"592\" height=\"444\" src=\"https:\/\/pattayaprestigeproperties.com\/wp-content\/uploads\/2025\/08\/1-52-592x444.jpg\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/pattayaprestigeproperties.com\/wp-content\/uploads\/2025\/08\/1-52-592x444.jpg 592w, https:\/\/pattayaprestigeproperties.com\/wp-content\/uploads\/2025\/08\/1-52-768x576.jpg 768w, https:\/\/pattayaprestigeproperties.com\/wp-content\/uploads\/2025\/08\/1-52-584x438.jpg 584w, https:\/\/pattayaprestigeproperties.com\/wp-content\/uploads\/2025\/08\/1-52-120x90.jpg 120w, https:\/\/pattayaprestigeproperties.com\/wp-content\/uploads\/2025\/08\/1-52-496x372.jpg 496w, https:\/\/pattayaprestigeproperties.com\/wp-content\/uploads\/2025\/08\/1-52.jpg 1200w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/>\t\t<\/a><!-- hover-effect -->\r\n\t<\/div>\r\n<\/div>\r\n\t\t\t\t<div class=\"preview_loader\"><\/div>\r\n\t\t\t<\/div><!-- item-header -->\t\r\n\t\t\t<div class=\"item-body flex-grow-1\">\r\n\t\t\t\t<div class=\"labels-wrap labels-right\" style=\"top:6px;right:10px;\" >\n\n\t<a href=\"https:\/\/pattayaprestigeproperties.com\/th\/status\/for-sale-or-rent\/\" class=\"test label-status label status-color-8328\">\n\t\t\t\t\t\u0e02\u0e32\u0e22\u0e2b\u0e23\u0e37\u0e2d\u0e43\u0e2b\u0e49\u0e40\u0e0a\u0e48\u0e32\n\t\t\t\t  <\/a>       \n\n<\/div>\n\t\t\t\t<!--format(d-m-Y) = August 22, 2025--><!--timestamp = 1755820800-->\t\t\t\t<div class=\"page-title\">\r\n\t<h2 class=\"page-title-title\">\r\n\t\t<a href=\"https:\/\/pattayaprestigeproperties.com\/th\/properties\/private-house-5-bed-6-bath-in-huay-yai-phoenix-pp11662\/\" target=\"_blank\">Private House &#8211; 5 bed 6 bath in Huay Yai \/ Phoenix PP11662<\/a>\r\n\t<\/h2>\r\n<\/div><!-- page-title -->\t\t\t\t<ul class=\"item-price-wrap hide-on-list\">\r\n\t<li class=\"item-price item-price-text\"> \u0e3f24,950,000<\/li><li class=\"item-sub-price\">\u0e3f90,000\/Monthly<\/li>\r\n<\/ul>\t\t\t\t<address class=\"item-address\"><i class=\"houzez-icon icon-pin mr-1\"><\/i>Huay Yai \/ Phoenix<\/address>\t\t\t\t<ul class=\"item-amenities item-amenities-with-icons\">\n\t<li class=\"h-beds\"><i class=\"houzez-icon icon-hotel-double-bed-1 mr-1\"><\/i><span class=\"item-amenities-text\">Beds:<\/span> <span class=\"hz-figure\">5<\/span><\/li><li class=\"h-baths\"><i class=\"houzez-icon icon-bathroom-shower-1 mr-1\"><\/i><span class=\"item-amenities-text\">Baths:<\/span> <span class=\"hz-figure\">6<\/span><\/li><li class=\"h-area\"><i class=\"houzez-icon icon-ruler-triangle mr-1\"><\/i><span class=\"hz-figure\">550<\/span> <span class=\"hz-figure area_postfix\">sqm<\/span><\/li><li class=\"h-land-area\"><i class=\"houzez-icon icon-real-estate-dimensions-map mr-1\"><\/i><span>2,136<\/span> sqm<\/li><li class=\"h-type\"><span>Houses, Private Houses<\/span><\/li><\/ul>\t\t\t\t<a class=\"btn btn-primary btn-item item-no-footer\" target=_blank href=\"https:\/\/pattayaprestigeproperties.com\/th\/properties\/private-house-5-bed-6-bath-in-huay-yai-phoenix-pp11662\/\">\n\tDetails<\/a><!-- btn-item -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- item-body -->\r\n\r\n\t\t\t\t\t<\/div><!-- d-flex -->\r\n\t<\/div><!-- item-wrap -->\r\n<\/div><!-- item-listing-wrap -->    <\/div><!-- listing-view grid-view -->\n    <style>\n        .listing-thumb a img {\n            height: 200px;\n            object-fit: cover;\n        }\n    <\/style>\n\n    \n<p style=\"text-align: center\"><em>Immaculate 5-Bedroom Pool Villa on a Spacious Land Plot near Highway 7<\/em><\/p>\n<p><span data-preserver-spaces=\"true\">In early 2020, the COVID pandemic took the world by surprise and put a stop to almost everything; however, investors are still keen to look at opportunities as and when they are allowed to revisit Thailand. However, Pattaya has changed dramatically, at the moment no longer a result of positive market forces but may turn out to be due to the adverse effects of the worldwide pandemic. The lack of footfall, while international borders have been so severely restricted this year, can no more keenly be felt than in a city like Pattaya which has such dependency on tourism. For even though domestic travel is heartily encouraged by the Thai government, many businesses cannot survive without international visitors.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, if you look at what Thailand has in mind for Pattaya, then it may be that some of the businesses that will close may aid the rebranding and repositioning of the city. As far back as 2014, the Thai Ministry of Tourism has expressed a desire for sites including Bangkok. Phuket and Pattaya continue to develop as quality destinations, rebranded to attract high-spending tourists.\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For Pattaya expressly, it was stated that\u00a0<\/span><em><span data-preserver-spaces=\"true\">\u201cPattaya, which is now stereotyped as a nightlife and beach resort city, will be refocused as a world-class sport and family destination.\u201d\u00a0<\/span><\/em><\/p>\n<p><span data-preserver-spaces=\"true\">Since then the increase in international standard golf courses, cycle tracks, sailing events, and improved sporting facilities in and around Pattaya has helped towards this aim. Even before COVID -19, there was a purge on guesthouses that did not have the correct hotel licenses. It has meant that many, mostly suited to backpackers and single travellers, have fallen by the wayside in favour of new 5 star hotels arriving.<\/span><\/p>\n    <div class=\"listing-view list-view\"\n        style=\"justify-content: center;margin:auto;box-shadow: 0 0 10px 0 rgba(0,0,0,.15);border-radius:20px;\">\n        <div class=\"item-listing-wrap hz-item-gallery-js card\" >\r\n\t<div class=\"item-wrap item-wrap-v1 item-wrap-no-frame h-100\">\r\n\t\t<div class=\"d-flex align-items-center h-100\">\r\n\t\t\t<div class=\"item-header\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"labels-wrap labels-right\" style=\"top:6px;right:10px;\" >\n\n\t<a href=\"https:\/\/pattayaprestigeproperties.com\/th\/status\/for-sale\/\" class=\"test label-status label status-color-8326\">\n\t\t\t\t\t\u0e02\u0e32\u0e22\n\t\t\t\t  <\/a><a href=\"https:\/\/pattayaprestigeproperties.com\/th\/developments\/city-garden-tower\/\" class=\"hz-label label label-color-8508\">\n\t\t\t\t\tCity Garden Tower\n\t\t\t\t<\/a>       \n\n<\/div>\n\t\t\t\t<ul class=\"item-price-wrap hide-on-list\">\r\n\t<li class=\"item-price item-price-text\"> \u0e3f3,300,000<\/li>\r\n<\/ul>\t\t\t\t<ul class=\"item-tools\">\n\n        <li class=\"item-tool item-preview\">\n        <span class=\"hz-show-lightbox-js\" data-listid=\"2483241\" data-toggle=\"tooltip\" data-placement=\"top\" title=\"Preview\">\n                <i class=\"houzez-icon icon-expand-3\"><\/i>   \n        <\/span><!-- item-tool-favorite -->\n    <\/li><!-- item-tool -->\n        \n    \n        <li class=\"item-tool item-compare\">\n        <span class=\"houzez_compare compare-2483241 item-tool-compare show-compare-panel\" data-toggle=\"tooltip\" data-placement=\"top\" title=\"Add to Compare\" data-listing_id=\"2483241\" data-listing_image=\"https:\/\/pattayaprestigeproperties.com\/wp-content\/uploads\/2025\/03\/1-15-592x444.jpg\">\n            <i class=\"houzez-icon icon-add-circle\"><\/i>\n        <\/span><!-- item-tool-compare -->\n    <\/li><!-- item-tool -->\n    <\/ul><!-- item-tools -->\n\t\t\t\t<div class=\"listing-image-wrap\">\r\n\t<div class=\"listing-thumb\">\r\n\t\t<a href=\"https:\/\/pattayaprestigeproperties.com\/th\/properties\/city-garden-tower-1-bed-1-bath-in-south-pattaya-pp11209\/\" class=\"listing-featured-thumb hover-effect\" target=\"_blank\">\r\n\t\t\t<img decoding=\"async\" width=\"592\" height=\"444\" src=\"https:\/\/pattayaprestigeproperties.com\/wp-content\/uploads\/2025\/03\/1-15-592x444.jpg\" class=\"img-fluid wp-post-image\" alt=\"\" srcset=\"https:\/\/pattayaprestigeproperties.com\/wp-content\/uploads\/2025\/03\/1-15-592x444.jpg 592w, https:\/\/pattayaprestigeproperties.com\/wp-content\/uploads\/2025\/03\/1-15-768x576.jpg 768w, https:\/\/pattayaprestigeproperties.com\/wp-content\/uploads\/2025\/03\/1-15-584x438.jpg 584w, https:\/\/pattayaprestigeproperties.com\/wp-content\/uploads\/2025\/03\/1-15-120x90.jpg 120w, https:\/\/pattayaprestigeproperties.com\/wp-content\/uploads\/2025\/03\/1-15-496x372.jpg 496w, https:\/\/pattayaprestigeproperties.com\/wp-content\/uploads\/2025\/03\/1-15.jpg 1200w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/>\t\t<\/a><!-- hover-effect -->\r\n\t<\/div>\r\n<\/div>\r\n\t\t\t\t<div class=\"preview_loader\"><\/div>\r\n\t\t\t<\/div><!-- item-header -->\t\r\n\t\t\t<div class=\"item-body flex-grow-1\">\r\n\t\t\t\t<div class=\"labels-wrap labels-right\" style=\"top:6px;right:10px;\" >\n\n\t<a href=\"https:\/\/pattayaprestigeproperties.com\/th\/status\/for-sale\/\" class=\"test label-status label status-color-8326\">\n\t\t\t\t\t\u0e02\u0e32\u0e22\n\t\t\t\t  <\/a><a href=\"https:\/\/pattayaprestigeproperties.com\/th\/developments\/city-garden-tower\/\" class=\"hz-label label label-color-8508\">\n\t\t\t\t\tCity Garden Tower\n\t\t\t\t<\/a>       \n\n<\/div>\n\t\t\t\t<!--format(d-m-Y) = March 05, 2025--><!--timestamp = 1741132800-->\t\t\t\t<div class=\"page-title\">\r\n\t<h2 class=\"page-title-title\">\r\n\t\t<a href=\"https:\/\/pattayaprestigeproperties.com\/th\/properties\/city-garden-tower-1-bed-1-bath-in-south-pattaya-pp11209\/\" target=\"_blank\">City Garden Tower &#8211; 1 bed 1 bath in South Pattaya PP11209<\/a>\r\n\t<\/h2>\r\n<\/div><!-- page-title -->\t\t\t\t<ul class=\"item-price-wrap hide-on-list\">\r\n\t<li class=\"item-price item-price-text\"> \u0e3f3,300,000<\/li>\r\n<\/ul>\t\t\t\t<address class=\"item-address\"><i class=\"houzez-icon icon-pin mr-1\"><\/i>South Pattaya<\/address>\t\t\t\t<ul class=\"item-amenities item-amenities-with-icons\">\n\t<li class=\"h-beds\"><i class=\"houzez-icon icon-hotel-double-bed-1 mr-1\"><\/i><span class=\"item-amenities-text\">Bed:<\/span> <span class=\"hz-figure\">1<\/span><\/li><li class=\"h-baths\"><i class=\"houzez-icon icon-bathroom-shower-1 mr-1\"><\/i><span class=\"item-amenities-text\">Bath:<\/span> <span class=\"hz-figure\">1<\/span><\/li><li class=\"h-area\"><i class=\"houzez-icon icon-ruler-triangle mr-1\"><\/i><span class=\"hz-figure\">35<\/span> <span class=\"hz-figure area_postfix\">sqm<\/span><\/li><li class=\"h-type\"><span>Condo<\/span><\/li><\/ul>\t\t\t\t<a class=\"btn btn-primary btn-item item-no-footer\" target=_blank href=\"https:\/\/pattayaprestigeproperties.com\/th\/properties\/city-garden-tower-1-bed-1-bath-in-south-pattaya-pp11209\/\">\n\tDetails<\/a><!-- btn-item -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- item-body -->\r\n\r\n\t\t\t\t\t<\/div><!-- d-flex -->\r\n\t<\/div><!-- item-wrap -->\r\n<\/div><!-- item-listing-wrap -->    <\/div><!-- listing-view grid-view -->\n    <style>\n        .listing-thumb a img {\n            height: 200px;\n            object-fit: cover;\n        }\n    <\/style>\n\n    \n<p style=\"text-align: center\"><em>Modern High-Floor One-Bedroom Condo For Sale in City Garden Tower<\/em><\/p>\n<p><span data-preserver-spaces=\"true\">The world-famous Walking Street if it survives at all, will undoubtedly have to go through some changes, one of these has already been put into effect allowing the street to be open all day not as previously, only between 7 pm to 4 am. There are further plans to open it up for street food vendors and an area where the culture and tourism ministries can promote various events.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Stung by foreign headlines portraying Pattaya as \u201cSin City\u201d and \u201cThe World\u2019s Sex Capital\u201d provincial governor Pakkaratorn Teianchai told reporters whilst discussing Walking street<\/span><em><span data-preserver-spaces=\"true\">\u00a0\u201cI want people to see that we are not like what they say. We are not allowing prostitution in these entertainment places\u201d<\/span><\/em><span data-preserver-spaces=\"true\">.<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There are several crucial non-red light zones, family-friendly attractions such as Nong Nooch Gardens, Khao Kheow Open Zoo, and The Sanctuary of Truth. There have also been considerable improvements made to the promenades and beaches in Pattaya and Jomtien in the hope of gaining a more favourable beach resort reputation.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Undoubtedly one of the most critical factors to help with Pattaya City\u2019s repositioning will be the accelerated infrastructure to support the expansion of the Eastern Economic Corridor (EEC). Planners see the region as strategically important being close to Bangkok, and two major airports. With the planning of much-improved infrastructure, including a light rail system, a high-speed train project, and highways that will connect ports and industrial parks growth in the area is much needed.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As long as the strength of the baht doesn\u2019t deter too many foreign investors, then the increase of workplaces with more job opportunities for both international and domestic workers, will encourage families into the region and be the best help of all in Pattaya\u2019s rebranding.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anyone who has been in Pattaya for any length of time w [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":646419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":3917,"footnotes":""},"categories":[8388],"tags":[],"class_list":["post-1162055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/pattayaprestigeproperties.com\/th\/wp-json\/wp\/v2\/posts\/1162055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pattayaprestigeproperties.com\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pattayaprestigeproperties.com\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pattayaprestigeproperties.com\/th\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/pattayaprestigeproperties.com\/th\/wp-json\/wp\/v2\/comments?post=1162055"}],"version-history":[{"count":0,"href":"https:\/\/pattayaprestigeproperties.com\/th\/wp-json\/wp\/v2\/posts\/1162055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pattayaprestigeproperties.com\/th\/wp-json\/wp\/v2\/media\/646419"}],"wp:attachment":[{"href":"https:\/\/pattayaprestigeproperties.com\/th\/wp-json\/wp\/v2\/media?parent=1162055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pattayaprestigeproperties.com\/th\/wp-json\/wp\/v2\/categories?post=1162055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pattayaprestigeproperties.com\/th\/wp-json\/wp\/v2\/tags?post=1162055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}